Famed for its sherry wine, flamenco heritage, and Andalusian horses, Jerez offers an authentic Spanish experience that feels both vibrant and steeped in history. Whether you’re a lover of the arts, a foodie, or a history buff, here are the top 10 things to do in Jerez de la Frontera.

1. Visit the Royal Andalusian School of Equestrian Art

An unmissable attraction, this institution showcases the elegance of Andalusian horsemanship. The daily performances, often described as “dancing horses”, are mesmerising and demonstrate centuries-old traditions. Book in advance to secure a seat for the “How the Andalusian Horses Dance” show.

2. Tour a Sherry Bodega

Jerez is the birthplace of sherry, and visiting one of the many bodegas is essential. Top picks include Bodegas Tío Pepe, González Byass, and Bodegas Tradición. Tours usually include tastings and a fascinating insight into the ageing process of this unique fortified wine.

3. Explore the Alcázar of Jerez

This well-preserved Moorish fortress, dating back to the 11th century, is a testament to Jerez’s Islamic past. Wander through the Arab baths, the mosque (later converted into a chapel), and the tranquil gardens for a glimpse into Andalusia’s layered history.

4. Experience Live Flamenco

Jerez is one of the birthplaces of flamenco, and the city’s deep-rooted passion for this art form is palpable. Visit local tablaos like Tablao Puro Arte or catch a spontaneous performance in a neighbourhood bar for an unforgettable evening of music, dance, and soul.

5. Stroll Around the Old Town

Jerez’s old town is a charming maze of narrow streets, whitewashed buildings, and hidden squares. Don’t miss the Plaza del Arenal and its surrounding cafés—perfect for people-watching while sipping a café con leche.

6. Visit the Cathedral of Jerez

A majestic blend of Gothic, Baroque, and Neoclassical architecture, the Cathedral of San Salvador is one of the city’s most iconic landmarks. Climb the bell tower for panoramic views of the city’s rooftops and distant vineyards.

7. Attend the Feria del Caballo

Held every May, the Horse Fair is a lively celebration of Andalusian culture featuring parades, equestrian shows, flamenco, traditional dress, and plenty of food and drink. It’s a joyful, colourful experience that showcases the spirit of Jerez.

8. Sample Tapas at a Local Tabanco

A tabanco is a traditional Jerez tavern where locals gather for sherry and tapas. Popular spots like Tabanco El Pasaje offer live flamenco and an authentic atmosphere. Be sure to try local specialities such as berenjenas con miel (fried aubergines with honey) or chicharrones.

9. Take a Day Trip to the Vineyards

Surrounding Jerez are rolling hills dotted with sherry-producing vineyards. Many bodegas offer guided tours through the countryside, where you can learn about viticulture and sample wines in a scenic setting.

10. Explore Local Museums

For history and culture enthusiasts, the Museo Arqueológico de Jerez offers a fascinating collection of artefacts from Roman, Moorish, and medieval periods. Also worth a visit is the Museo del Enganche, dedicated to horse-drawn carriages and equestrian traditions.