While many visitors stick to the well-trodden paths between González Byass and the Royal Andalusian School of Equestrian Art, Jerez has much more to offer for those willing to stray from the tourist trail. Here are some of the top things to do in Jerez that fly under the radar.

1. Explore Barrio de Santiago

Skip the glossy facades of the city centre and take a stroll through the Barrio de Santiago, one of the most authentic neighbourhoods in Jerez. This is where flamenco pulses through the cobbled streets, not as performance, but as lived culture. The atmosphere is raw and local, especially if you manage to catch a spontaneous flamenco session in a backstreet bar. Visit the modest but important Iglesia de Santiago, a Gothic-Mudejar church tied to the origins of cante jondo.

2. Seek Out Local Art in Converted Palaces

Instead of heading to big museums, discover local contemporary art tucked inside Jerez’s historic buildings. The Centro Andaluz de Documentación del Flamenco, housed in the 18th-century Palacio de Pemartín, mixes tradition with modernity. For a deeper dive, peek into Espacio Abierto, an artist-run space featuring rotating exhibits, poetry readings, and experimental music nights.

3. Experience a Local Peña Flamenca

For a truly immersive experience, attend a performance at a peña flamenca – community-run associations that preserve flamenco’s traditions. These aren’t tourist shows but rather raw, often impromptu gatherings with intense performances and an appreciative, mostly local audience. Try Peña Flamenca Tío José de Paula or La Bulería, and check schedules in advance as some only open on weekends or during festivals.

5. Take a Detour to Cartuja Monastery

A few kilometres from the city lies the Monasterio de la Cartuja, a hauntingly beautiful and often overlooked 15th-century Carthusian monastery. It’s one of Spain’s best examples of late Gothic architecture, and its peaceful setting by the Guadalete River offers a sharp contrast to the city’s bustle. It’s rarely crowded, making it ideal for reflection or photography.

6. Sample Local Market Life at Mercado Central de Abastos

While it’s no secret, few tourists linger long in Jerez’s Mercado Central de Abastos. Go in the morning to see locals bargaining for fresh seafood, fruit, and meat. Stop for breakfast at one of the corner bars — a toasted mollete with zurrapa de lomo (a pork spread) and a coffee will set you back just a few euros.

7. Discover the Sherry Vineyards on Foot or Bike

Rather than booking a commercial wine tour, hire a bike or walk through the vineyards just outside the city. The countryside around Jerez is dotted with small, independent viñas that welcome visitors informally. You’ll get a feel for the terroir and can often stumble upon cellar doors that aren’t in any guidebook.

8. Attend a Romería or Local Festival

If your trip coincides with one of the many romerías (pilgrimages) or neighbourhood fiestas, don’t miss out. These deeply local celebrations, often involving decorated horse-drawn carts, traditional dress, and street food, provide a vivid window into Andalusian life. They’re usually poorly publicised online, so ask around or check local posters.